Ozon Store Promotion Guide 2025: Boost Sales

As a seasoned e-commerce operations expert with 5 years of experience in Ozon Global Selling, I have successfully managed multiple best-selling products across various categories. This guide provides a structured approach to promoting an Ozon store, covering key areas such as return management, review optimization, and promotional strategies. The content is organized into problem scenarios, underlying logic, solutions, and pitfalls to avoid, with references to the latest Ozon policies and real-world examples from Chinese sellers.

Problem Scenario: High Return Rates Impacting Profitability

High return rates can significantly reduce profit margins and damage a seller’s reputation on Ozon. For example, a Chinese electronics seller experienced a return rate of 12% due to unclear product descriptions and incorrect sizing information.

• Underlying Logic: Returns are often caused by mismatched expectations, poor product descriptions, or inadequate quality control.
• Solution: Optimize product listings by providing detailed specifications, high-quality images, and accurate size charts. Use Ozon's "Product Description Assistant" tool in Seller Central under Product Management > Product Description.
• Pitfall to Avoid: Avoid overpromising in titles or bullet points. Always match the actual product features.

Problem Scenario: Low Review Volume Affecting Visibility

A home goods seller struggled with low review volume, which affected their product’s visibility and conversion rate. Despite good sales, the lack of reviews made it hard for new customers to trust the product.

• Underlying Logic: Positive reviews build trust and improve search rankings. Ozon’s algorithm prioritizes products with more reviews.
• Solution: Encourage satisfied customers to leave feedback through post-purchase emails or by using Ozon’s “Review Request” feature in Orders > Order Details > Request Review. Offer small incentives like discounts or free samples for reviews (within platform guidelines).
• Pitfall to Avoid: Do not offer direct compensation for reviews. Violating Ozon’s review policy can result in account suspension.

Problem Scenario: Ineffective Promotion Strategy Leading to Low Traffic

A fashion brand launched a new collection but failed to attract traffic despite using basic promotion tools. The lack of targeted advertising led to low engagement and poor sales performance.

• Underlying Logic: Effective promotion requires understanding target audiences, leveraging Ozon’s advertising tools, and optimizing campaigns based on performance data.
• Solution: Use Ozon’s Advertising Manager to run targeted ads. Segment your audience based on demographics, interests, and browsing behavior. Monitor campaign performance in Advertising > Campaigns and adjust bids and targeting accordingly.
• Pitfall to Avoid: Avoid overspending on broad keywords without tracking conversions. Use A/B testing to refine ad creatives and landing pages.

Comparison Table: FBA vs. Self-Ship Costs

Item	FBA (Fulfillment by Ozon)	Self-Ship
Shipping Cost	Varies by weight and delivery speed	Fixed cost per order
Storage Fee	Monthly storage fee based on inventory volume	No storage fee
Order Fulfillment Time	Typically 1-3 days	1-7 days depending on logistics
Customer Trust	Higher due to fast delivery and reliable service	Lower unless you have a strong brand

Key Tips for Promoting Your Ozon Store

• Optimize Listings: Ensure product titles, descriptions, and images accurately reflect the item. Use the Product Description Assistant for better formatting.
• Use Ozon Ads: Run targeted campaigns using the Advertising Manager to reach potential buyers.
• Encourage Reviews