Common Mistakes by Ozon New Sellers in 2025

As a seasoned Ozon seller with 5 years of experience in global e-commerce, I have observed numerous common mistakes made by new sellers. These errors often lead to poor performance, increased costs, and loss of sales opportunities. This article outlines the most frequent pitfalls, explains their underlying causes, and provides actionable solutions to avoid them. Each section includes a real-world case study from a Chinese seller, platform policy references, and practical steps for improvement.

Problem Scenario: Inadequate Product Listing Optimization

New sellers often overlook the importance of optimizing product listings, leading to poor visibility and low conversion rates. A lack of clear titles, descriptions, and high-quality images can result in lower search rankings and fewer clicks.

• Case Study: A Chinese seller selling home decor items failed to optimize product titles with relevant keywords, resulting in only 10% traffic despite competitive pricing.
• Policy Reference: According to the latest Ozon Seller Manual (April 2024), product listings must include at least 5 high-resolution images and a detailed description with key features.

Underlying Logic: The Impact of Poor SEO on Sales

Search engine optimization (SEO) is crucial for increasing product visibility on Ozon. Poorly optimized listings fail to appear in relevant search results, reducing the chances of being purchased. Additionally, unclear or incomplete product information can lead to higher return rates and negative reviews.

• Key Factors: Title structure, keyword usage, image quality, and product description clarity.
• Platform Policy: Ozon requires all products to have a minimum of 5 images, including a front view, close-up, and lifestyle shot. Missing these can lead to listing rejection.

Solution: Optimize Listings for Maximum Visibility

To improve product visibility, new sellers should focus on keyword research, use clear and concise titles, and ensure that all required images are included. Tools like Google Keyword Planner and Ozon’s own search bar can help identify popular search terms.

• Action Steps:
  • Use the "Product Title" field in Seller Central (Navigation: Catalog > Add Product > Product Title).
  • Upload at least 5 images, including a white background shot and a lifestyle image.
  • Write a detailed product description using relevant keywords and highlight key features.

Pitfall: Misunderstanding Return Policies and Customer Expectations

Many new sellers are unaware of Ozon’s return policies, leading to unexpected returns and potential penalties. Failing to manage returns efficiently can also damage brand reputation and customer trust.

• Case Study: A Chinese electronics seller did not clearly state return conditions in their product listing, resulting in multiple returns and a 2-star rating.
• Policy Reference: Ozon’s Return Policy (April 2024) states that sellers must provide a return window of at least 14 days for non-customized products.

Reasoning: Returns Can Drastically Affect Profitability

Returns increase operational costs and reduce profit margins. If not handled properly, they can also affect seller ratings, which in turn impact future sales. Understanding and communicating return policies clearly is essential for maintaining good customer relations.

• Impact of Returns: High return rates can trigger warnings from Ozon, potentially leading to account suspension.
• Best Practice: Clearly state return conditions in the product description and on the order confirmation page.

Strategy: Implement a Clear Return Policy and Manage Returns Efficiently

Sellers should create a transparent return policy that aligns with Ozon’s guidelines. Using the "Return Policy" section in Seller Central (Navigation: Settings > Return Policy) allows sellers to define return conditions, timelines, and refund processes.

• Recommended Actions:
  • Set a return period of 14-30 days for standard products.
  • Define refund methods (e.g., full refund, store credit).
  • Monitor return requests through the "Returns" section in Seller Central (Navigation: Orders > Returns).

Mistake: Overlooking Review Management and Negative Feedback

New sellers often neglect review