Ozon Store Authorization 2025: Verification Guide

As a seasoned e-commerce operator with 5 years of experience in Ozon Global Selling, I have encountered numerous challenges related to Store Authorization Verification. This process is crucial for maintaining account compliance and ensuring smooth operations on the platform. In this article, I will break down the problem scenarios, underlying logic, solutions, and common pitfalls based on real cases from Chinese sellers, along with the latest platform policies and practical steps.

Problem Scenario

One common issue faced by Chinese sellers is the failure of store authorization verification, which can lead to restricted product listings or even account suspension. For example, a seller who launched a new fashion accessories brand on Ozon encountered repeated rejection during the authorization process due to incomplete documentation and mismatched company information.

• The seller provided an outdated company registration certificate.
• The business scope listed did not match the products being sold.
• Bank details were not correctly aligned with the registered company.

Underlying Logic

Ozon requires strict compliance with local Russian regulations and business standards. The Store Authorization Verification is part of the platform's efforts to ensure that all sellers are legitimate and operate within legal boundaries. According to the latest official document (Ozon Seller Guidelines, Version 2024), sellers must submit accurate and up-to-date documents to verify their business identity.

• Business registration certificates must be valid and issued within the last 6 months.
• Company name and tax identification number (INN) must match exactly with official records.
• Banking information must be verified and linked to the registered company.

Solution

To resolve authorization issues, sellers should take the following steps:

• Verify all documents with the Russian Federal Tax Service (FTS) and update them if necessary.
• Ensure that the business scope covers the products being sold on Ozon.
• Use a Russian bank account and provide the correct SWIFT/BIC code for international transfers.
• Submit the required documents through the Ozon Seller Central platform at Seller Central > Company Info > Documents.

For instance, a seller who had previously failed the verification process successfully passed after re-uploading the updated business license and providing a letter from their Russian partner confirming the legitimacy of the partnership.

Table: Document Requirements for Store Authorization

Document Type	Description	Requirements
Business License	Official registration of the company in Russia	Valid, issued within 6 months, and includes INN
Company Charter	Legal basis of the company’s activities	Must reflect the business scope matching the products
Bank Statement	Proof of company bank account	Should include SWIFT/BIC code and company name
Power of Attorney	Authorization to sell on Ozon	Must be signed by the company director and notarized

Pitfalls to Avoid

Several common mistakes can cause delays or rejections in the authorization process. Based on a case where a seller lost three weeks of sales due to incorrect documentation, here are key points to avoid:

• Using generic or outdated company documents instead of official ones.
• Mismatch between the company name in the documents and the one used on Ozon.
• Failing to provide clear and legible scans of the documents.
• Not having a local Russian representative or partner to confirm the business legitimacy.

Conclusion

Store Authorization Verification is a critical step for any seller looking to operate on Ozon. By understanding the requirements, preparing accurate documents, and avoiding common pitfalls, sellers can ensure a smoother onboarding process. Following the guidelines from the latest Ozon policy updates and learning from real-world cases can significantly improve the chances of successful verification and long-term account stability.