Ozon Platform Registration Guide 2025: Step-by-Step Tutorial

As a seasoned e-commerce operations expert with 5 years of experience in Ozon Global Launch, this article provides a comprehensive guide to registering on the Ozon platform. It includes real-world examples from Chinese sellers, practical solutions for common issues, and insights into the latest policies. The structure follows the format of "Problem Scenario + Underlying Logic + Solution + Pitfall Avoidance" and incorporates tables and specific operational paths where applicable.

Problem Scenario: Registration Process Confusion

Many Chinese sellers face confusion when starting the registration process on Ozon due to unclear instructions and lack of guidance. For example, one seller from Shenzhen spent over a week trying to complete the registration without success because they were not aware of the required documents and verification steps.

• Required documents include business license, tax registration certificate, and bank account information.
• Verification involves confirming contact details and verifying the company’s legal status.
• Some sellers are unaware that the company must be registered in Russia or have a local representative.

Underlying Logic: Platform Requirements and Legal Compliance

Ozon has strict requirements to ensure that only legitimate businesses operate on its platform. According to the latest Ozon official policy document (dated April 2024), all sellers must provide accurate and verified business information. This is to protect both buyers and sellers and maintain the integrity of the marketplace.

Key Points from Ozon Policy Document:

Requirement	Description
Business License	Must be valid and issued by the Russian Federal Tax Service (FTS).
Bank Account	Must be in the name of the company and linked to the Ozon account.
Legal Representative	A Russian citizen or a foreigner with a valid visa must act as the legal representative.

Solution: Step-by-Step Registration Guide

To streamline the registration process, follow these steps:

• Step 1: Access the Ozon Seller Central - Go to https://seller.ozon.ru and click “Register”.
• Step 2: Fill in Company Information - Enter your company name, address, and other details. Ensure the address is in Russia or has a local representative.
• Step 3: Upload Required Documents - Submit the business license, tax registration certificate, and bank account statement.
• Step 4: Verify Your Email and Phone Number - Ozon will send a confirmation code to your email and phone number.
• Step 5: Complete the Verification Process - This may take up to 3 business days depending on the complexity of your application.

Real-World Example: A seller from Hangzhou successfully completed the registration process within 5 days by following the above steps and ensuring all documents were properly prepared.

Pitfall Avoidance: Common Mistakes and How to Avoid Them

Several common mistakes can delay or even block the registration process. Here are some key pitfalls to avoid:

• Mistake 1: Missing Required Documents - Ensure you have all necessary documents before starting the registration. A seller from Guangdong was rejected because they forgot to upload the tax registration certificate.
• Mistake 2: Incorrect Business Address - The address must be in Russia or have a local representative. A seller from Zhejiang was denied due to an incorrect address provided.
• Mistake 3: Incomplete Verification - Follow up on the verification status regularly. One seller from Shanghai had their account suspended because they did not complete the verification within the allowed timeframe.
• Mistake 4: Using a Non-Valid Bank Account - Ensure the bank account is linked correctly. A seller from Fujian faced delays because the bank account was not in the company's name.

Conclusion

Registering on the Ozon platform requires careful preparation and attention to detail. By understanding the requirements, following the step-by-step guide, and avoiding common pitfalls, Chinese sellers can successfully launch their businesses on Ozon. Always refer to the