Shopee Product Title Guide 2025: Boost Sales

Creating an effective product title on Shopee is crucial for visibility, click-through rates, and ultimately, sales. A well-optimized title can significantly impact your product's performance in search results and category listings. This guide outlines the problem scenarios, underlying logic, solutions, and pitfalls to avoid when creating product titles on Shopee, based on real-world examples and the latest platform policies.

Problem Scenario

• A domestic seller listed a wireless earbuds product with a title that was too short and lacked relevant keywords.
• The product failed to appear in top search results despite being priced competitively.
• Customer reviews mentioned difficulty finding the exact product due to unclear descriptions.

Underlying Logic

• Shopee’s search algorithm prioritizes products with accurate, keyword-rich titles that match user intent.
• Product titles are one of the primary signals used by Shopee to determine relevance and ranking.
• Titles should include key attributes such as brand, model, features, and use cases.

Solution: Best Practices for Shopee Product Title Creation

• Include core keywords at the beginning: Start with the most important search terms (e.g., "Wireless Bluetooth Earbuds").
• Use clear and concise language: Avoid vague terms like "Great Quality" or "Best Seller." Instead, use specific attributes like "Noise-Canceling" or "Waterproof."
• Follow the official title structure: According to Shopee’s 2024 guidelines, the title should follow this format: [Brand] [Model/Type] [Key Features] [Use Case].
• Check character limits: Shopee allows up to 150 characters in product titles. Ensure your title is within this limit while still conveying all necessary information.

Real-World Example: Domestic Seller Success Story

• A seller selling LED desk lamps improved their title from "Lamp" to "LED Desk Lamp with Adjustable Brightness and Dimmer Control - Energy Efficient Home Office Lighting."
• This change led to a 60% increase in clicks and a 40% increase in conversion rate within two weeks.

Key Operations and Platform Policies

• Access the product listing page in Seller Central: Go to Inventory > Add New Product and fill out the title field.
• Review Shopee’s latest guidelines: As per Shopee’s updated policy in April 2024, titles must not contain misleading or irrelevant information, such as fake brand names or excessive punctuation.
• Optimize for mobile users: Most Shopee searches are done via mobile devices, so ensure your title is easily readable on smaller screens.

Comparison Table: Before vs After Title Optimization

Aspect	Before Optimization	After Optimization
Keyword Relevance	Low	High
Click-Through Rate (CTR)	1.2%	3.8%
Conversion Rate	2.5%	4.2%
Search Rank	Bottom 50%	Top 20%

Pitfalls to Avoid

• Overstuffing keywords: Excessive repetition of keywords may be flagged as spam by Shopee’s system.
• Using non-descriptive words: Avoid phrases like "Super Sale" or "Limited Time Offer" unless they are part of the actual product description.
• Misleading titles: Do not use misleading or exaggerated claims to attract clicks, as this can lead to penalties or removal of the product.