Boost Sales for New Ozon Stores in 2025

For new Ozon stores, accelerating sales requires a strategic approach that combines effective product listing optimization, targeted advertising, and proactive customer engagement. This article outlines the key steps to boost sales quickly by addressing common challenges such as low visibility, poor reviews, and inefficient logistics. It includes real-world examples, platform policy updates, and actionable solutions with detailed implementation paths.

Problem Scenario: Low Visibility for New Listings

New sellers often struggle with low product visibility due to limited exposure on Ozon's search and recommendation algorithms. Without proper optimization, products may not appear in relevant search results or featured sections, leading to minimal traffic and sales.

• Example: A Chinese electronics seller launched a smartwatch but saw less than 10 clicks per day after three weeks on the platform.
• The issue was attributed to incomplete product titles, lack of keywords, and no use of the "Best Seller" tag.

Underlying Logic: Algorithm-Driven Exposure

Ozon’s algorithm prioritizes products with high click-through rates (CTR), positive reviews, and consistent sales performance. Products with incomplete or irrelevant data are ranked lower. According to Ozon’s 2024 Seller Guidelines, "Optimized listings increase the chance of being displayed in search results and category pages."

To improve visibility, sellers should:

• Use accurate and keyword-rich titles
• Include high-quality images and videos
• Apply for the “Best Seller” badge through the “Promotions” section in Seller Central

Solution: Product Optimization & Listing Enhancements

Optimizing product listings is critical for new sellers. Here’s a step-by-step guide:

• Step 1: Use the “Product Title Generator” tool in Seller Central to create SEO-friendly titles.
• Step 2: Add at least five high-resolution images, including lifestyle shots and close-ups.
• Step 3: Write a compelling product description with bullet points highlighting key features and benefits.
• Step 4: Apply for the “Best Seller” label via the “Promotions” tab in Seller Central under “Apply for Badge.”

A case study: A Chinese clothing brand optimized its listings using these steps and increased daily clicks from 15 to 200 within two weeks, resulting in a 60% increase in orders.

Pitfall Avoidance: Misusing Keywords and Over-Listing

New sellers often overuse keywords in titles or descriptions, which can lead to penalties. According to Ozon’s 2024 Policy Update, “Overloading product titles with irrelevant keywords may result in reduced visibility or account restrictions.”

• Example: A seller added “wireless,” “Bluetooth,” and “smart” repeatedly in the title of a basic Bluetooth speaker. The product was flagged for keyword stuffing and temporarily removed from search results.
• Best practice: Use natural, relevant keywords only once in the title and focus on clear, concise descriptions.

Problem Scenario: Poor Review Performance

Low review ratings can deter potential buyers and reduce conversion rates. New sellers often face this issue because they lack enough sales to generate sufficient feedback.

• Example: A home appliance seller had a 4.2-star rating but only 15 reviews after one month, making it difficult to gain trust.
• The main cause was a lack of post-purchase follow-up and insufficient incentives for leaving feedback.

Underlying Logic: Review-Driven Conversion

Ozon’s 2024 report shows that products with more than 50 reviews have a 35% higher conversion rate compared to those with fewer than 10 reviews. Positive reviews build trust and influence buyer decisions.

Sellers can improve their review performance by:

• Encouraging customers to leave feedback through post-purchase emails
• Offering small incentives (e.g., discount codes) for leaving detailed reviews
• Responding promptly to negative feedback to show excellent customer service

Solution: Proactive Review Management

Implement a structured review management strategy to build trust and increase conversions:

• Step 1: Use the “Customer Feedback” feature in Seller Central to send automated