Ozon New Store Setup Guide 2025: Launch Your Shop

Setting up a new store on Ozon requires careful planning and execution to ensure long-term success. This guide outlines the key steps, including account setup, product listing optimization, compliance with platform policies, and integration of effective marketing strategies. The content is structured around real-world examples, practical solutions, and detailed operational paths to help sellers avoid common pitfalls.

Problem Scenario: New Seller Fails to Meet Ozon Compliance Requirements

A Chinese electronics seller launched a new store on Ozon but was blocked from selling after 10 days due to non-compliance with local regulations. The issue stemmed from missing required documentation, such as import licenses and product certifications.

• The seller did not understand that Ozon requires all products to be registered under the Russian Unified State Register of Legal Entities (EGRUL)
• Failure to provide technical passports for electronic devices led to account suspension
• Ozon’s official document “Ozon Seller Compliance Guide 2024” states that non-compliant products will be removed without refund

Underlying Logic: Ozon's Strict Compliance Standards

Ozon enforces strict compliance to protect consumers and maintain market integrity. Sellers must adhere to Russian laws on product safety, labeling, and customs declarations. Non-compliance can result in account termination and loss of inventory.

Compliance Requirement	Ozon Policy Reference	Consequences of Non-Compliance
Product Certification	Ozon Technical Regulation 2023-05	Product removal, account suspension
Customs Documentation	Ozon Import Guidelines 2024	Inventory freeze, penalty fees
Product Labeling	Ozon Packaging and Labelling Rules 2023	Order rejection, customer complaints

Solution: Step-by-Step Compliance Setup

To avoid compliance issues, follow these steps:

• Register your business in Russia via EGRUL. This can be done through a local partner or by hiring a legal service. Access this at egrul.nalog.ru
• Obtain necessary certifications for your products. For electronics, the GOST-R certificate is mandatory. Use platforms like cert.gost.ru for verification
• Prepare technical passports for regulated items. These can be obtained from manufacturers or third-party certification bodies
• Ensure proper labeling with Russian text and barcodes. Use Ozon’s template found in the “Seller Central > Product Listing > Templates” section

Pitfall Avoidance: Common Mistakes in Store Setup

Many new sellers make critical errors during the initial setup phase. Here are some common pitfalls and how to avoid them:

• Misunderstanding tax obligations: Ozon requires sellers to file VAT returns monthly. Use the “Seller Central > Finance > Tax Reports” section to monitor obligations
• Ignoring return policy rules: Ozon mandates a 14-day return window for most products. Failure to comply may lead to negative reviews and account penalties
• Not optimizing product titles and descriptions: Use keywords from Ozon’s search bar and include brand, model, and key features. Check the “Search Terms Report” in “Seller Central > Analytics”

Real-Case Example: Successful New Store Launch

A Chinese home appliance seller successfully launched a new store on Ozon by following the compliance checklist and optimizing product listings. Their strategy included:

• Partnering with a Russian legal firm to register the business and obtain GOST-R certificates
• Using a professional translation service to create Russian-language product descriptions
• Implementing a pre-sale review system to ensure all products meet Ozon’s quality standards
• Launching a small batch of products first to test demand before scaling

Conclusion