Complete Ozon Product Listing Process 2025

As a seasoned e-commerce operator with 5 years of experience in Ozon Global Selling, I have successfully managed multiple product listings across various categories. This article provides a comprehensive guide to the complete Ozon product listing process, covering problem scenarios, underlying logic, solutions, and pitfalls to avoid. It includes real-world examples from Chinese sellers, platform policy updates, specific operational paths, and data comparison tables.

Problem Scenario: Incomplete or Incorrect Product Listing

A common issue among new sellers is incomplete or incorrect product listing, which can lead to poor visibility, low conversion rates, and even account restrictions. For example, a Chinese seller who listed a set of kitchenware on Ozon without including all necessary attributes (e.g., material, dimensions, weight) saw a 70% higher return rate compared to similar products with complete listings.

• Missing product details such as size, color, or usage scenarios
• Inaccurate or misleading descriptions
• Incorrect category selection leading to reduced visibility

Underlying Logic: Importance of Accurate and Comprehensive Listings

Ozon's algorithm prioritizes products with detailed and accurate listings, as they provide better user experiences and reduce post-sale issues like returns and complaints. According to the latest Ozon Seller Policy (April 2024), “Product listings must include clear and accurate information about the product, including but not limited to title, description, images, and specifications.”

This ensures that customers find what they are looking for and reduces the likelihood of disputes.

Solution: Step-by-Step Product Listing Process

To ensure a complete and compliant product listing, follow this structured approach:

• 1. Product Research and Category Selection: Use tools like Ozon Market Analysis or third-party platforms to identify high-demand products and select the appropriate category. Example: A seller chose the "Home & Kitchen" category for their set of kitchen utensils.
• 2. Title Optimization: Include key keywords, brand name, and main features. Example: “Stainless Steel Knife Set - 6 Pieces - Kitchen Cooking Tools”
• 3. Description Writing: Provide detailed, clear, and engaging product descriptions. Include technical specs, usage instructions, and benefits. Example: “This knife set is made of high-quality stainless steel, ideal for both home and professional kitchens.”
• 4. Image Upload: Use high-resolution images showing the product from multiple angles. Include lifestyle shots and close-ups. Example: A seller uploaded 8 images, including front, back, side, and usage scenarios.
• 5. Pricing Strategy: Set competitive prices based on market research and cost analysis. Example: A seller used Ozon’s price comparison tool to adjust pricing after competitor analysis.
• 6. FBA Setup (Optional): If using Fulfillment by Ozon, go to Seller Central → Inventory → Add Products → Select FBA Option. Ensure proper packaging and labeling according to Ozon guidelines.

Table: FBA vs. Self-Ship Cost Comparison

Item	FBA	Self-Ship
Shipping Costs	Varies by weight and size; included in FBA fees	Based on carrier rates
Storage Fees	Monthly storage fee based on volume	None
Order Processing Time	Typically 1–3 days	Depends on seller logistics
Customer Service	Handled by Ozon	Handled by seller

Pitfalls to Avoid: Common Mistakes in Product Listing

Even experienced sellers can make mistakes during the listing process. Here are some common pitfalls:

• Misleading or False Claims: For example, claiming a product is “waterproof” when it is not. Ozon has strict policies against false advertising and may suspend accounts for repeated violations.
• Ignoring Product Compliance Requirements: Some