Verifying Ozon Store Authorization is a critical step for sellers to ensure their account legitimacy and avoid potential suspension or restrictions. This guide outlines the problem scenarios, underlying logic, solutions, and pitfalls to avoid when verifying store authorization on Ozon, supported by real-world examples and official policy references.
Problem Scenario
- A Chinese seller opened an Ozon store but encountered issues with account verification due to unclear documentation.
- The seller's products were blocked from being listed until the authorization was verified, causing revenue loss.
- Lack of understanding of the required documents led to repeated rejection of verification requests.
Underlying Logic
Ozon requires all sellers to verify their business authorization to ensure compliance with local laws and protect consumer interests. This includes confirming the legal status of the company, ownership of trademarks, and the validity of product sourcing agreements. The verification process helps prevent counterfeit goods and unauthorized sales, maintaining platform integrity.
Solution
To successfully verify your Ozon store authorization, follow these steps:
- Prepare Required Documents: These typically include a certificate of registration, tax ID, and proof of trademark ownership (if applicable). Refer to the latest Ozon Official Authorization Policy for detailed requirements.
- Upload Documents via Seller Central: Navigate to Seller Central > Settings > Business Info > Legal Information, then upload the required files in the designated section.
- Wait for Review: Ozon usually reviews applications within 1-5 business days. If additional information is needed, you will receive a notification in your account.
- Resolve Rejections: If your application is rejected, review the feedback and resubmit the corrected documents.
Real-World Case Study
A Chinese electronics supplier successfully verified their Ozon store after following the above steps. They submitted a company registration certificate, VAT number, and a signed distribution agreement with the brand owner. Their verification was approved within three business days, allowing them to list over 200 products without delays.
Common Pitfalls to Avoid
- Submitting incomplete or outdated documents, which leads to automatic rejection.
- Using personal documents instead of company-level authorization, which may not meet Ozon’s requirements.
- Failing to update the legal information in Seller Central after changes in company structure or ownership.
- Ignoring the requirement for original documents, as scanned copies may be deemed insufficient.
Comparison Table: Document Requirements for Ozon Verification
Document Type | Required for All Sellers? | Example |
---|---|---|
Company Registration Certificate | Yes | Business license or certificate of incorporation |
Tax Identification Number (TIN) | Yes | VAT registration or equivalent |
Trademark Registration Proof | No (only if selling branded products) | Trademark registration certificate or brand license |
Product Sourcing Agreement | No (optional but recommended) | Wholesale contract or distribution agreement |
Conclusion
Verifying Ozon store authorization is essential for maintaining a compliant and active presence on the platform. By understanding the required documents, following the correct procedures in Seller Central, and avoiding common mistakes, sellers can ensure smooth operations and long-term success on Ozon.