Anti Hijacking Guide for Ozon 2025: Stay Safe

As a seasoned e-commerce operator with 5 years of experience in Ozon Global Selling, I have encountered numerous cases of product hijacking on the platform. This guide provides a comprehensive overview of anti-hijacking strategies, including problem scenarios, underlying logic, solutions, and pitfalls to avoid. Each section includes real-world case studies from Chinese sellers, specific operational paths, and data comparisons to help you protect your brand effectively.

Problem Scenario: Product Hijacking on Ozon

Product hijacking refers to unauthorized sellers altering or replacing your product listings, often by modifying images, descriptions, or pricing. This can lead to customer confusion, loss of sales, and damage to your brand reputation. For example, a Chinese seller operating in the electronics category reported that their best-selling smartwatch was hijacked within 24 hours of launch, resulting in a 70% drop in sales.

• Hijackers may use fake supplier accounts or third-party logistics to list your products under different SKUs.
• Some hijackers use similar product titles and images to confuse customers.
• They may also submit false returns or reviews to manipulate the platform's ranking algorithm.

Underlying Logic: Why Product Hijacking Happens

Product hijacking is driven by several factors, including low barriers to entry on Ozon, limited verification for new sellers, and the lack of strong IP protection mechanisms. According to Ozon’s official policy document (Ozon Seller Guidelines v3.2), “Sellers are responsible for ensuring that their listings do not infringe on others’ intellectual property rights.” However, enforcement remains weak due to the volume of listings and the difficulty of identifying counterfeit content.

The following table compares the typical cost and risk of product hijacking:

Factor	Impact	Risk Level
Lost Sales	Direct revenue loss	High
Brand Damage	Loss of customer trust	Medium-High
Complaints & Disputes	Increased support workload	Medium
Platform Penalties	Possible listing suspension	Low-Medium

Solution: Anti-Hijacking Strategies on Ozon

To prevent product hijacking, consider implementing the following strategies:

• Register Your Brand: Use Ozon’s brand registration system to gain access to additional protections. Go to Seller Central > Brand Management > Register Your Brand. A registered brand can file takedown requests more easily.
• Use Unique Product Images: Avoid using generic or stock photos. Create original product images with your logo and packaging details. This makes it harder for hijackers to replicate your listings.
• Monitor Listings Regularly: Use tools like Ozon’s “Marketplace Monitoring” feature or third-party platforms like Jungle Scout to track your listings and detect any suspicious activity.
• Report Unauthorized Listings: If you find a hijacked listing, report it via Seller Central > Help Center > Report an Issue > Report a Violation. Include screenshots and product details to speed up the review process.
• File for Intellectual Property Protection: If your product has a unique design or branding, apply for IP protection through Ozon’s “Intellectual Property Rights” portal.

A successful case involved a Chinese seller in the home goods category who used custom packaging and brand-specific images. As a result, they experienced only 1 hijacking incident in six months, compared to competitors who had over 10 incidents.

Pitfalls to Avoid: Common Mistakes in Anti-Hijacking Efforts

While taking steps to prevent hijacking, some sellers make mistakes that can worsen the situation:

• Overlooking Brand Registration: Failing to register your brand means you cannot file formal takedown requests or access advanced reporting tools.
• Using Generic Descriptions: Sellers who copy product titles or descriptions from other listings make it easier for