Importance of Ozon Store Authorization 2025

Store Authorization is a critical step for sellers on Ozon, ensuring compliance with platform policies and enhancing the credibility of products. This article explores the importance of Store Authorization through real-world scenarios, underlying logic, solutions, and common pitfalls, supported by practical examples and data.

Problem Scenario: Unauthorized Products Lead to Account Suspension

A Chinese seller operating in the home goods category failed to complete Store Authorization for their product line, which included branded items. As a result, their account was suspended, and all listings were removed from the platform. The seller lost months of sales and faced difficulties in re-registering due to repeated policy violations.

• The seller did not understand the requirement for Store Authorization for branded products.
• Ozon's official policy (Ozon Seller Guide, 2024) clearly states that any product bearing a brand logo or trademark must have proper authorization.
• Failure to comply results in immediate listing removal and potential account suspension.

Underlying Logic: Compliance Drives Trust and Visibility

Store Authorization ensures that products are legally sourced and sold under proper licensing. This builds trust with both the platform and customers, improving visibility in search results and increasing conversion rates.

• Ozon’s algorithm prioritizes authorized stores, giving them better placement in search results.
• Unauthorized products are often flagged as counterfeit, leading to lower rankings and fewer sales.
• Authorization also helps avoid legal disputes and protects the seller from liability.

Solution: Step-by-Step Process for Store Authorization

To successfully complete Store Authorization, follow these steps:

• Navigate to the "Product Management" section in Seller Central.
• Select "Add New Product" and fill in the required information.
• Upload the necessary documents, such as brand registration certificates or manufacturer agreements.
• Submit the application and wait for approval (typically within 5–10 business days).

Case Study: A seller in the electronics category used this process to authorize their product line. After approval, their click-through rate increased by 35%, and they received more positive reviews.

Pitfalls to Avoid: Common Mistakes in Store Authorization

Many sellers make errors during the Store Authorization process, leading to delays or rejection. Here are some key mistakes to avoid:

• Submitting incomplete or incorrect documentation.
• Failing to update authorization details when product specifications change.
• Ignoring Ozon’s latest policy updates (e.g., changes in required forms or procedures).

Comparison Table: Authorized vs. Unauthorized Listings

Factor	Authorized Listing	Unauthorized Listing
Visibility in Search Results	High	Low
Customer Trust	High	Low
Listing Approval Time	1–3 days	Not approved
Risk of Suspension	Low	High

Conclusion: Store Authorization is not just a formality—it is a strategic necessity for success on Ozon. Sellers who prioritize this process gain a competitive advantage, build customer trust, and reduce the risk of account penalties. By following the correct procedures and staying updated on platform policies, sellers can ensure long-term growth and stability on Ozon.