TEMU Store Trademark Authorization 2025: Key Insights

Temu Store Trademark Authorization is a critical process for sellers who want to protect their brand and ensure compliance on the platform. This article provides a comprehensive guide based on real-world experiences, including problem scenarios, underlying logic, solutions, and pitfalls to avoid. It also includes the latest Temu policies, case studies, and data comparisons.

Problem Scenario

• A Chinese seller, specializing in home decor, launched a product line with unique branding but failed to register the trademark on Temu, resulting in a competitor using similar branding and causing customer confusion.
• Another seller faced account suspension due to unauthorized use of a registered trademark without proper authorization from the rights holder.

Underlying Logic

• Trademark registration on Temu ensures brand protection, prevents counterfeiting, and builds trust with customers.
• Unauthorized use of trademarks can lead to account penalties, product removals, and even legal actions from trademark owners.
• According to the latest Temu Seller Policy (updated April 2024), all products must be properly authorized if they bear a registered trademark.

Solution: How to Apply for Trademark Authorization on Temu

• Step 1: Log in to your Temu Seller Central account and navigate to the "Brand Protection" section under "Account Settings."
• Step 2: Click on "Trademark Registration" and upload your trademark certificate or proof of ownership.
• Step 3: Fill in the required information, including the country of registration, trademark number, and type of goods/services covered.
• Step 4: Submit the application and wait for approval, which usually takes 5-7 business days.

Real-Case Example: Successful Trademark Authorization

• A seller from Guangdong successfully registered their trademark for a line of kitchenware. After authorization, their sales increased by 40% within two months due to higher customer trust and fewer complaints about counterfeit items.

Pitfalls to Avoid

• Using a trademark that you do not own or have no authorization for. This can result in immediate product removal and account suspension.
• Failing to update your trademark information when it changes (e.g., new logo, updated registration number).
• Not verifying whether the trademark is already registered in the target market before applying.

Comparison Table: Authorized vs. Unauthorized Trademark Usage

Factor	Authorized Trademark	Unauthorized Trademark
Product Listing Approval	Approved	Rejected or Removed
Customer Trust	Higher	Lower
Account Risk	Low	High
Legal Risk	Minimal	High

Conclusion

Trademark authorization is a vital step for any seller aiming to build a sustainable and compliant presence on Temu. By understanding the process, avoiding common mistakes, and following best practices, sellers can protect their brand, increase sales, and maintain a good standing on the platform.