Anti Association Guide for Multi Stores 2025

Anti Association Guide for Multi Stores is essential for sellers who manage multiple accounts on Temu. This guide covers the problem scenarios, underlying logic, solutions, and pitfalls to avoid when running multiple stores. It includes real-world examples from Chinese sellers and provides specific steps in Seller Central.

Problem Scenario

Sellers often open multiple stores to increase visibility and sales volume. However, this practice can lead to association issues, which may result in account suspension or restrictions. According to Temu's official policy, sellers are not allowed to operate more than one store without proper justification.

• Multiple stores under the same legal entity
• Shared shipping addresses or payment methods
• Similar product listings across different stores

Underlying Logic

Temu aims to maintain a fair marketplace by preventing sellers from manipulating search rankings or customer reviews. The platform uses sophisticated algorithms to detect patterns that indicate association between accounts. Sellers who violate these rules risk losing access to their accounts and future business opportunities.

Solution

To avoid association issues, sellers should follow these best practices:

• Use separate legal entities for each store
• Ensure unique shipping and payment information for each account
• Create distinct product listings with unique descriptions and images
• Utilize different marketing strategies for each store

For example, a seller in Guangdong successfully operated two separate stores by using different company names, bank accounts, and warehouse addresses. They also ensured that the product listings were significantly different in terms of content and visuals.

Avoiding Pitfalls

Sellers should be cautious about common mistakes that can trigger association detection:

• Using the same IP address for multiple accounts
• Sharing inventory or product data across stores
• Having similar customer service responses or policies

A Chinese seller in Shenzhen faced account suspension after being detected for sharing the same supplier and logistics provider across multiple stores. To recover, they had to reapply with new legal documents and completely separate operations.

Best Practices for Multi-Store Management

Here are some recommended practices for managing multiple stores effectively:

• Implement strict internal processes to ensure operational separation
• Monitor each store’s performance independently
• Regularly update product listings to maintain uniqueness

Conclusion

Managing multiple stores on Temu requires careful planning and execution to avoid association issues. By following the guidelines provided, sellers can maintain compliance while maximizing their business potential. Always stay updated with Temu’s latest policies and adjust your strategies accordingly.