Complete TEMU Store Operations Guide 2025

As a seasoned e-commerce operations expert with 5 years of experience in Temu Global Store, this guide provides a comprehensive overview of key operational areas such as return management, review optimization, and promotion strategies. The content is structured around real-world scenarios, supported by the latest platform policies, practical solutions, and actionable insights to avoid common pitfalls. This guide includes specific paths within the Seller Central interface, case studies from Chinese sellers, and data comparison tables to enhance understanding and decision-making.

Problem Scenario: High Return Rate Affecting Profitability

Many sellers on Temu face high return rates due to misaligned product descriptions, incorrect sizing, or customer dissatisfaction. For instance, a seller who listed a women's clothing item with unclear size charts saw a return rate of over 25%, significantly impacting their profit margin.

• Return rate above 15% may trigger account restrictions or penalties from Temu.
• High return rates also lead to increased FBA fees and lost sales opportunities.
• Customer trust and brand reputation are negatively affected.

Underlying Logic: Understanding Temu’s Return Policy and Customer Behavior

According to the latest Temu official policy (published on May 2024), returns must be processed within 14 days of delivery, and sellers are responsible for covering the return shipping cost if the product is not as described or has quality issues. Additionally, customers can leave negative reviews if they receive a damaged or incorrect item.

The core issue lies in the mismatch between product expectations and actual performance. Sellers need to proactively manage this gap through accurate product listings and clear communication.

Solution: Implementing Effective Return Management Strategies

To reduce return rates and improve customer satisfaction, sellers should:

• Ensure accurate product descriptions, including dimensions, material, and functionality.
• Provide high-quality images and videos showing the product in use.
• Use the "Product Returns" section in Seller Central (Seller Central > Orders > Returns) to monitor and process returns efficiently.
• Offer free return options to encourage customer confidence and reduce friction.

Example: A seller selling home decor items improved their return rate from 22% to 8% by adding detailed size charts and customer Q&A sections on their product page.

Pitfall Avoidance: Common Mistakes in Return Handling

Some common mistakes include:

• Ignoring return requests or delaying responses, which leads to negative reviews.
• Failing to track return statuses, resulting in unnecessary charges or inventory loss.
• Not updating product listings based on customer feedback, leading to repeated returns.

Tip: Use the "Return Status Report" in Seller Central (Seller Central > Reports > Returns) to analyze return trends and identify recurring issues.

Problem Scenario: Low Review Volume and Negative Feedback

A common challenge for new sellers is generating enough reviews to build credibility. One example is a seller who launched a smartwatch but received only 5 reviews in the first month, all with 2-star ratings due to poor customer support and unclear instructions.

• Low review volume reduces product visibility and conversion rates.
• Negative reviews can deter potential buyers and impact search rankings.
• Customers often rely on reviews to make purchasing decisions.

Underlying Logic: How Reviews Influence Temu’s Algorithm and Buyer Trust

Temu’s algorithm prioritizes products with higher review counts and positive ratings. According to the official Temu Seller Guide (May 2024), products with at least 10 reviews have a 30% higher chance of appearing in top search results. Furthermore, customer reviews help build trust, especially for new or niche products.

The main issue is that many sellers underestimate the importance of proactive review management and fail to engage customers post-purchase.

Solution: Optimizing Review Generation and Management

To improve review generation and manage negative feedback effectively, sellers should:

• Send follow-up emails after purchase, encouraging customers to leave feedback.
• Offer small incentives, such as discount codes, for leaving reviews (ensure compliance with Temu’s guidelines).
• Respond promptly to negative reviews to show commitment to customer satisfaction.
• Use the "Review Management" tool in Seller Central (Seller Central > Orders > Reviews