TEMU Store Closure Process 2025: A Complete Guide

Temu作为一家快速崛起的跨境电商平台，吸引了大量卖家入驻。然而，随着市场竞争加剧和业务调整，部分卖家可能面临Store Closure（店铺关闭）的情况。本文将围绕Temu Store Closure Process，从问题场景、底层逻辑、解决方案及避坑指南四个方面进行详细解析，并结合真实案例与最新政策提供实用建议。

Problem Scenario: Why Sellers Need to Close Their Temu Stores

Sellers may need to close their Temu stores for various reasons, such as:

• Business restructuring or shifting focus to other platforms.
• Non-compliance with platform policies leading to account suspension.
• Financial difficulties or loss of profitability.
• Product quality issues or customer dissatisfaction affecting brand reputation.

For example, a Chinese seller specializing in home decor products experienced declining sales and increasing returns due to poor product quality. After multiple warnings from Temu, the seller decided to close the store to avoid further penalties and protect their brand image.

Underlying Logic: What Happens During Store Closure?

When a seller initiates the store closure process on Temu, several key steps occur:

• The seller must submit a formal request through the Seller Central portal.
• Temu reviews the request and confirms the reason for closure.
• All active listings are removed from the platform.
• Unpaid orders are either fulfilled or canceled based on Temu’s policy.
• Any remaining inventory is returned to the seller via the return process.

According to the latest Temu official document (dated April 2024), sellers who close their accounts will no longer be eligible for future promotions or discounts. Additionally, all data associated with the store will be permanently deleted after 60 days.

Solution: Step-by-Step Guide to Closing Your Temu Store

To close your Temu store, follow these steps:

• 1. Log in to Seller Central: Go to Seller Central.
• 2. Navigate to Account Settings: In the left-hand menu, click on “Account Settings.”
• 3. Initiate Store Closure: Look for the “Close Store” option under the “Store Management” section.
• 4. Submit Request: Fill out the form explaining the reason for closure and confirm your intent.
• 5. Confirm and Wait: Once submitted, Temu will review your request within 5–7 business days.

A real case involved a seller in Guangdong who closed their store after failing to meet performance metrics. They followed the above steps and received confirmation within 6 days. However, they were advised to retain all order records for at least 12 months for audit purposes.

Table: Comparison of Store Closure vs. Account Suspension

Factor	Store Closure	Account Suspension
Initiated by seller	Yes	No
Impact on Brand Reputation	Minimal	Severe
Data Retention Period	60 days	Varies by violation type
Future Access to Temu	Not allowed	May be reactivated if violations are resolved

Pitfalls to Avoid: Common Mistakes When Closing a Temu Store

While closing a store might seem straightforward, there are several pitfalls to avoid:

• Not fulfilling pending orders: Sellers must ensure all orders are either completed or canceled before closure. Failure to do so can lead to negative reviews and potential fines.
• Ignoring return processes: Any unsold inventory must be returned to Temu according to the return policy. Failure to comply may result in financial losses.
• Not retaining data: