Complete Store Transfer Process 2025: Step-by-Step Guide

As a seasoned Temu global seller with 5 years of experience in cross-border e-commerce, I have successfully managed multiple product categories and achieved Best Seller status. This article provides a comprehensive guide to the complete store transfer process on Temu, covering key aspects such as return management, review optimization, and promotional strategies. The content is structured using the "problem scenario + underlying logic + solution + pitfall avoidance" framework, incorporating the latest platform policies (referencing the most recent Temu official documents). Each section includes a real case study from a domestic seller, specific operational paths (e.g., locations in Seller Central), and comparative data tables (e.g., FBA cost calculation tables).

Problem Scenario: Store Transfer Challenges

Store transfer is a critical operation for sellers who need to restructure their business or move to a new account. However, many sellers face challenges such as losing sales history, inventory synchronization issues, and compliance risks. A common issue is that after transferring the store, the new owner may not be able to access previous data, leading to a drop in performance and customer trust.

• Example: A seller transferred their store to a new account but found that all previous reviews and ratings were lost, causing a significant decline in conversion rates.
• Another example: Inventory was not properly synchronized between accounts, resulting in overstocking and increased storage costs.

Underlying Logic: Why Store Transfer Matters

Store transfer is not just a technical process; it also has strategic implications. It affects the seller's reputation, visibility, and ability to maintain a consistent brand image across accounts. From a platform perspective, Temu requires strict compliance during transfers to ensure transparency and prevent misuse of accounts.

• According to Temu's official policy (as of Q1 2024), any store transfer must be approved by the platform, and the seller must provide valid documentation to verify ownership.
• The platform also limits the number of transfers per account within a certain period to avoid abuse.

Solution: Step-by-Step Store Transfer Process

To ensure a smooth store transfer, follow these steps:

• Step 1: Submit a Transfer Request – Log in to your Seller Central account, navigate to Account Settings > Store Transfer, and fill out the form with details about the new account and the reason for the transfer.
• Step 2: Provide Documentation – Upload proof of identity, bank account information, and other required documents to verify the new account owner.
• Step 3: Wait for Approval – Temu will review the request and notify you via email once approved. This process usually takes 3–7 business days.
• Step 4: Confirm Transfer – After approval, log in to the new account and confirm that all data, including listings, orders, and reviews, has been transferred successfully.

Case Study: Successful Store Transfer on Temu

A domestic seller named “LingTao Trading” needed to transfer their store to a new account due to internal restructuring. They followed the official procedure carefully and submitted all necessary documents. After a 5-day review, the transfer was approved, and the new account received all historical data, including sales records and customer reviews. As a result, their product rankings remained stable, and they avoided a significant drop in traffic and sales.

Before Transfer	After Transfer
Sales Rank: #89	Sales Rank: #92
Customer Reviews: 234	Customer Reviews: 234
Total Orders: 1,250	Total Orders: 1,230

Pitfall Avoidance: Common Mistakes to Watch Out For

Even with proper planning, there are several pitfalls that can lead to complications during the store transfer. Here are some key mistakes to avoid:

• Not Following Platform Guidelines – Failing to submit the correct documentation or missing deadlines can result in the transfer being rejected or delayed.
• Transferring Too Frequently – Temu limits