Ozon Brand Authorization 2025: Key Requirements

With the increasing competition on Ozon, brand authorization has become a critical requirement for sellers who want to list branded products. This article outlines the key requirements for brand authorization on Ozon, supported by real case studies and official policy references. It also provides practical solutions and common pitfalls to avoid.

Problem Scenario: Unauthorized Brand Listings

Many Chinese sellers face issues when listing branded products without proper authorization. For example, a seller from Shenzhen listed a branded phone case but was blocked due to lack of proof of brand ownership. The product was removed, and the seller’s account was suspended for multiple violations.

• Unauthorized brand listings lead to account suspension
• Loss of sales and inventory
• Damage to seller reputation

Underlying Logic: Why Brand Authorization Matters

Ozon requires brand authorization to protect intellectual property rights and ensure product authenticity. According to the latest Ozon Brand Authorization Policy (2024), all sellers must provide valid documentation proving their right to sell a specific brand. This includes trademark registration, license agreements, or manufacturer letters.

• Protects consumers from counterfeit goods
• Builds trust with buyers
• Complies with legal regulations

Solution: Steps to Obtain Brand Authorization

To comply with Ozon’s requirements, follow these steps:

1. Verify the brand’s legal status: Ensure the brand is registered in Russia or has an international trademark recognized by Ozon.
2. Prepare necessary documents: This may include a power of attorney, license agreement, or brand registration certificate.
3. Submit through Seller Central: Navigate to Seller Central > Brand Authorization > Apply for Authorization.
4. Wait for approval: Ozon typically reviews applications within 5–10 business days.

For example, a seller from Guangdong successfully authorized a popular home appliance brand by submitting a license agreement from the manufacturer. After approval, they were able to list the product and achieve a 30% increase in sales.

Common Pitfalls to Avoid

Here are some common mistakes that sellers make during the authorization process:

• Using outdated or incomplete documents
• Failing to verify the brand's legal status in Russia
• Not following the correct submission path in Seller Central
• Assuming all brands can be authorized without additional verification

Case Study: Successful Brand Authorization on Ozon

A Chinese electronics supplier wanted to sell a well-known speaker brand on Ozon. They followed these steps:

1. Checked the brand’s trademark status in Russia via the Russian Patent Office (Rospatent).
2. Contacted the brand’s Russian distributor for a license agreement.
3. Submitted the documents through Seller Central using the Brand Authorization module.
4. Received approval within 7 business days and launched the product.

After 3 months, the product became one of the top 10 best-sellers in its category, with a 95% positive review rate.

Comparison Table: Authorized vs. Unauthorized Brand Listings

Factor	Authorized	Unauthorized
Product Approval Status	Approved	Blocked
Sales Performance	High	Low or None
Account Risk	Low	High
Customer Trust	High	Low

Conclusion

Brand authorization is not just a formality on Ozon—it is a crucial step for long-term success. Sellers must understand the requirements, prepare the correct documents, and follow the official process. By