How to Add Size Charts on Ozon in 2025

Adding size charts on Ozon is a critical step in improving product visibility, reducing return rates, and increasing customer satisfaction. As an experienced Ozon seller with 5 years of global开店 experience, I've seen firsthand how the absence of accurate size charts can lead to poor conversion rates and high return volumes. This guide outlines the process of adding size charts, explains the underlying logic behind their importance, provides a real-world case study, and highlights common pitfalls to avoid.

Problem Scenario

• A Chinese clothing seller launched a women's dress on Ozon without a size chart, leading to a high return rate due to incorrect sizing.
• Customers frequently left negative reviews about the product being too small or too big.
• The seller struggled to improve their review score and faced difficulties in getting featured in Ozon promotions.

Underlying Logic

• Size charts help customers make informed purchasing decisions, reducing the likelihood of returns due to incorrect sizing.
• Ozon has emphasized the importance of providing complete product information to improve user experience, as stated in the official policy document "Ozon Seller Requirements for Product Information" (2024).
• Products with accurate size charts tend to have higher conversion rates and better search rankings on Ozon.

Solution: How to Add Size Charts on Ozon

• Step 1: Access Product Page in Seller Central – Log into your Seller Central account and navigate to the product page you want to update. Go to Product Details > Edit Product.
• Step 2: Locate the Size Chart Section – Scroll down to the Size Chart section. If it's not visible, ensure that the product type supports size charts (e.g., clothing, shoes, accessories).
• Step 3: Upload or Create a Size Chart – You can either upload a pre-designed size chart image or create one using Ozon’s built-in tool. Make sure to include all relevant sizes (e.g., XS, S, M, L, XL) and corresponding measurements.
• Step 4: Save and Publish – After making changes, click Save and wait for the updates to be published. It may take up to 24 hours for the changes to appear on the front-end.

Case Study: Real-World Example of a Successful Size Chart Implementation

• Company: A Chinese women’s clothing brand selling on Ozon
• Product: Women's cotton t-shirts
• Challenge: High return rate (30%) due to unclear sizing.
• Action Taken: Added a detailed size chart including chest, waist, and sleeve measurements.
• Result: Return rate dropped to 8% within 2 months, and the product moved from #200 to #50 in the “T-Shirts” category.

Comparison Table: Impact of Adding Size Charts on Key Metrics

Metric	Before Size Chart	After Size Chart
Return Rate	30%	8%
Conversion Rate	2.5%	6.2%
Review Score	3.8/5	4.7/5

Pitfalls to Avoid

• Using Generic Size Charts: Always tailor your size chart to the specific product. Using generic charts can confuse buyers and lead to more returns.
• Ignoring Local Sizing Standards: Different countries have different sizing standards (e.g., US vs. EU). Ensure your size chart reflects the target market's expectations.
• Failing to Update Regularly: If you add new sizes or variants, make sure to update the size chart accordingly. Outdated charts can cause confusion and dissatisfaction