Ozon Brand Authorization Guide 2025: Key Steps

As a senior e-commerce operations expert with 5 years of experience in Ozon Global Store, this guide provides a comprehensive overview of the Brand Authorization process on Ozon. It covers real-world scenarios, underlying logic, actionable solutions, and key pitfalls to avoid, supported by practical examples and up-to-date platform policies.

Problem Scenario: Brand Authorization Challenges for Chinese Sellers

Many Chinese sellers face difficulties when trying to apply for Brand Authorization on Ozon due to unclear requirements and lack of understanding of the platform’s legal framework. This often leads to delays in product listing and reduced visibility.

• Example: A seller from Shenzhen applied for brand authorization but was rejected because they failed to provide an official trademark registration certificate in Russian.
• Another case involved a seller who used a third-party brand name without proper authorization, leading to product removal and account suspension.

Underlying Logic: Why Brand Authorization Matters on Ozon

Brand Authorization is essential for ensuring product authenticity, protecting intellectual property rights, and building consumer trust. Ozon requires all registered brands to undergo this process before being listed on the platform.

According to the latest Ozon policy (Ozon Seller Policy Version 2024-01), "All products must be associated with a valid brand or trademark that has been authorized by the owner." Failure to comply may result in product removal, account restrictions, or even permanent bans.

Solution: Step-by-Step Guide to Apply for Brand Authorization

To successfully apply for Brand Authorization on Ozon, follow these steps:

• 1. Prepare Required Documents: You need a copy of your trademark registration certificate, proof of brand ownership, and a letter of authorization if you are representing a brand owner.
• 2. Log in to Seller Central: Go to https://seller.ozon.ru and navigate to the "Brands" section under "Settings."
• 3. Submit Application: Fill out the application form, upload the required documents, and submit it for review.
• 4. Wait for Approval: Ozon typically processes applications within 5–10 business days. You will receive an email notification once approved.

Example: A seller from Guangdong successfully obtained brand authorization for their electronics line after submitting a complete set of documents, including a certified translation of the trademark certificate.

Table: Comparison of Brand Authorization Requirements Across Platforms

Platform	Required Documents	Processing Time	Authorization Fee
Ozon	Trademark Certificate, Authorization Letter	5–10 Days	Free
Amazon	Trademark Registration, Power of Attorney	7–14 Days	$100–$300
AliExpress	Brand Registration, Business License	3–5 Days	Free

Pitfalls to Avoid: Common Mistakes in Brand Authorization

Here are some common mistakes that Chinese sellers should avoid during the Brand Authorization process:

• Using Unregistered Trademarks: Ozon does not accept unregistered trademarks. Always ensure your brand is legally registered in the relevant jurisdiction.
• Failing to Provide Certified Translations: All documents must be translated into Russian and certified by a professional translator.
• Submitting Incomplete Applications: Missing any required document can lead to rejection. Double-check all fields before submission.
• Not Understanding Platform-Specific Rules: Each marketplace has its own requirements. Make sure you understand Ozon's specific guidelines before applying.

Example: A seller from Hangzhou submitted an application without a certified translation, resulting in a 2-week delay in processing.

Conclusion

Brand Authorization on Ozon is a critical step for Chinese sellers aiming to build a strong presence on the platform. By