Ozon Image Size Specs 2025: Optimize Your Listings

As a seasoned e-commerce operations expert with 5 years of experience in Ozon Global Launch, I have deep insights into product image specifications. Proper image size is crucial for product visibility, conversion rate, and compliance with platform policies. This article will explore the problem scenarios, underlying logic, solutions, and pitfalls related to Ozon image size requirements, supported by real case studies and data comparisons.

Problem Scenario

• A Chinese seller launched a new fashion accessory on Ozon without optimizing the image size, resulting in poor display quality and low click-through rates (CTR).
• The seller's images were not in the recommended format, leading to rejection during the product listing review process.
• Customers complained about blurry images, which affected the product’s rating and sales performance.

Underlying Logic

• Ozon prioritizes high-quality visuals to enhance user experience and reduce return rates. Larger, clearer images improve customer confidence and reduce uncertainty about product appearance.
• According to Ozon’s official guidelines (as of May 2024), product images must be at least 1000x1000 pixels and in JPEG or PNG format. The main image should be a white background with no text or logos.
• Non-compliance with image size and format standards may lead to product listing rejections, lower search rankings, and potential account penalties.

Solution

• Image Optimization: Ensure all images are at least 1000x1000 pixels. Use professional photo editing tools like Adobe Photoshop or Canva to resize and enhance clarity.
• Format Compliance: Save images in JPEG or PNG format. Avoid using GIFs or other unsupported formats.
• White Background Requirement: Remove any background elements that may distract from the product. Use tools like Remove.bg to achieve this efficiently.
• Upload Multiple Images: Include at least 6-8 images per product listing, showing different angles, features, and use cases. This increases customer engagement and reduces returns.

Case Study: Fashion Accessory Seller

• Background: A Chinese seller listed a women’s handbag on Ozon with standard-sized images (800x800 pixels) and no white background.
• Issue: The product was rejected during review, and the CTR was only 1.2% due to poor image quality.
• Action Taken: The seller resized images to 1000x1000 pixels, used a white background, and added more product views.
• Result: After resubmission, the product was approved, and the CTR increased to 3.5%. Sales improved by 70% within two weeks.

Table: Image Size Requirements on Ozon

Image Type	Minimum Size	Recommended Format	Additional Notes
Main Product Image	1000x1000 pixels	JPEG / PNG	White background, no text or logos
Additional Images	1000x1000 pixels	JPEG / PNG	Multiple angles, features, and use cases
Video (if applicable)	1920x1080 pixels	MP4 / MOV	Up to 60 seconds, clear audio and visual

Common Pitfalls to Avoid

• Incorrect Image Format: Uploading images in unsupported formats (e.g., BMP, PSD) can result in rejection. Always verify file types before upload.
• Low Resolution: Images smaller than 1000x1000 pixels may appear blurry on mobile devices, reducing customer trust and increasing return rates.
• Background Issues: Using colored or patterned backgrounds, or adding text/logo overlays, violates Ozon’s guidelines and may lead to listing removal.