POP MART City Park in Beijing has become a summer hotspot, drawing crowds of fans eager to interact with the globally viral "ugly-cute" Labubu and other iconic IPs. Despite partial closures for renovations, the park thrives as a compact yet immersive hub for China’s pop toy culture.
1. Labubu Fever in Full Swing
- Photo Frenzy: Fans endure hour-long queues under blazing sun for selfies with Labubu, the park’s star attraction.
- Limited-Edition Rush: Shelves of exclusive park merchandise, including Labubu plushies, are repeatedly emptied by eager shoppers.
- Global Appeal: A foreign visitor remarked, “Labubu sells out instantly back home – this park’s immersive experience is unmatched!”

2. Park Overview & Upgrades
Aspect | Details |
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Location | Chaoyang Park, Beijing | 40,000㎡ (1% the size of Universal Beijing) |
Current Status | Two-thirds closed for redesign since April 15; Phase II plans underway |
Ticket Prices |
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3. Visitor Experiences & Activities
- Stamp Collection Craze: Free “passports” trigger strategic stamp hunts across the park, with visitors sharing route guides online.
- Blind Box-Style Anticipation: At the “Character Meet & Greet” zone, fans like Xiaoyu embrace the uncertainty: “Waiting for Labubu feels like unboxing a blind盒 – thrilling even when other IPs appear first!”
- Kid-Friendly Zones: Areas like “Magic Bean Playhouse” keep younger guests entertained despite limited attractions.
4. IP-Themed Food Mania
Item | Price | Fan Reaction |
---|---|---|
Labubu Waffle | ¥38 | “It’s Labubu-shaped – resistance is futile!” |
Molly Mini Cakes | ¥45-68 | “Too adorable to eat… almost!” |
Daruma Chocolate | ¥32 | “A tasty tribute to Pucky’s designs.” |
5. Cultural Impact & Global Reach
- “MOLLY’s Castle” Showcase: Houses rare collectibles and park-exclusive items, driving frenzied purchases.
- International Recognition: Foreign visitors praise China’s ability to “export toy culture” through POP MART’s creative universe.
While awaiting its full reopening, POP LAND thrives as a microcosm of China’s booming pop toy scene. Its blend of collectible culture, Instagrammable settings, and blind box-style surprises cements its status as a “Disneyland for Gen-Z” – compact, quirky, and irresistibly shareable.