TEMU Full Category Operations Guide 2025

As a senior e-commerce operations expert with 5 years of experience in Temu Global Selling, this guide provides an in-depth operational strategy for full category management on Temu. It covers key areas such as return management, review optimization, and promotion strategies, supported by real-world case studies, the latest platform policies, and practical implementation steps. The structure follows the format: problem scenario + underlying logic + solution + warning tips, with detailed operation paths and data comparison tables to help sellers maximize their performance on Temu.

Problem Scenario: High Return Rates in Fashion Category

Many Chinese sellers encounter high return rates when launching fashion products on Temu, especially in categories like women's clothing and accessories. This leads to increased costs and negative impact on seller ratings.

• Case Study: A Shanghai-based seller launched a women's casual dress product line, but the return rate reached 18% within the first month, primarily due to sizing inconsistencies and unclear product descriptions.
• Platform Policy: According to Temu's updated policy (2024 Q1), sellers are required to provide accurate size charts and high-quality images to reduce returns. Failure to comply may result in penalties or listing suspension.

Underlying Logic: Return Management is Critical for Seller Health

High return rates not only increase financial burden but also affect seller performance metrics such as order defect rate (ODR) and customer satisfaction. On Temu, a high ODR can lead to account restrictions or even deactivation.

• Key Insight: Proper return management requires both proactive measures (e.g., accurate product description, clear size charts) and reactive support (e.g., fast response to return requests).
• Temu Policy Reference: As per Temu's official document "Return Policy Update - Q1 2024," sellers must respond to return requests within 48 hours to maintain good standing.

Solution: Implement Proactive Return Mitigation Strategy

To reduce return rates, sellers should optimize product listings, improve customer communication, and ensure efficient processing of return requests.

• Step 1: Optimize Product Listings – Add clear size charts, multiple angles of photos, and detailed material descriptions. Go to Seller Central > Inventory > Add New Item to update product details.
• Step 2: Improve Communication – Use Temu's messaging system to inform customers about expected delivery times and product care instructions.
• Step 3: Process Returns Efficiently – Respond to return requests within 48 hours via Seller Central > Orders > Return Requests.

Table: FBA vs. Self-Ship Cost Comparison (Fashion Products)

Parameter	FBA	Self-Ship
Shipping Cost (per unit)	$0.80	$0.30
Storage Fee (per unit/month)	$0.15	N/A
Return Handling Fee (per unit)	$0.20	$0.10
Total Monthly Cost (100 units)	$95	$30

Problem Scenario: Low Review Ratings Impacting Sales

A common challenge on Temu is low customer reviews, which directly affects product visibility and conversion rates. Many sellers fail to implement effective review optimization strategies.

• Case Study: A Guangdong-based seller selling kitchenware had only 20 reviews after 3 months, with an average rating of 3.2 stars. Sales were significantly lower than competitors with higher ratings.
• Platform Policy: Temu’s "Review Policy Update - Q2 2024" prohibits sellers from incentivizing reviews or using fake accounts. Violations may result in listing removal and account suspension.

Underlying Logic