How to Change Shopee Store Name in 2025

Changing your Shopee store name is a crucial step for rebranding, improving visibility, or aligning with new business strategies. However, the process involves specific rules and procedures that sellers must follow to avoid penalties or account issues. This article outlines the problem scenarios, underlying logic, practical solutions, and common pitfalls associated with changing a Shopee store name, supported by real-world examples and official policies.

Problem Scenario: Store Name Change Challenges

Sellers often face difficulties when attempting to change their store names due to unclear guidelines or unexpected restrictions. For example, some sellers may try to modify their store name frequently, leading to confusion among customers and potential violations of Shopee's policies.

• A seller from Guangdong tried to change their store name multiple times within a short period, resulting in their account being flagged for suspicious activity.
• Another seller from Zhejiang changed their store name without considering SEO impact, leading to a significant drop in product visibility and sales.

Underlying Logic: Why Store Name Changes Are Regulated

Shopee enforces strict rules on store name changes to maintain brand consistency, prevent fraud, and ensure a positive customer experience. The platform prioritizes trust and stability for both buyers and sellers. According to Shopee’s official policy (Shopee Merchant Terms and Conditions, Version 2024), store names are considered part of the seller’s identity and cannot be altered arbitrarily.

• Store name changes are limited to once every 6 months.
• The new name must not infringe on trademarks or use prohibited keywords.

Solution: Step-by-Step Guide to Changing Your Shopee Store Name

To successfully change your Shopee store name, follow these steps:

1. Navigate to Seller Central → My Store → Store Profile.
2. Click on Edit Store Name and enter your desired new name.
3. Ensure the new name complies with Shopee’s guidelines, including length, character limits, and content restrictions.
4. Submit the request and wait for Shopee’s approval (usually within 1–3 business days).

Example: A seller from Jiangsu successfully changed their store name from “JiaXin Electronics” to “SmartLife Tech” after following the proper procedure and ensuring the new name was unique and compliant.

Table: Shopee Store Name Change Policy Summary

Policy	Description
Frequency Limit	Once every 6 months
Prohibited Content	Trademark infringement, spam, or misleading terms
Approval Time	1–3 business days
Notification	Shopee will notify you via email or in-app message

Pitfalls to Avoid: Common Mistakes When Changing Store Names

Several mistakes can lead to rejection or account issues. Sellers should avoid:

• Using special characters or numbers excessively in the store name.
• Changing the store name too frequently to manipulate search rankings.
• Not checking for existing similar store names, which can cause confusion and disputes.

Case Study: A seller from Shanghai attempted to change their store name to “GaoXin Tech” but was rejected because a similar name already existed. They had to adjust their strategy and choose a more unique variation.

Conclusion

Changing your Shopee store name requires careful planning, compliance with platform rules, and attention to SEO and branding. By understanding the underlying logic, following the correct procedures, and avoiding common pitfalls, sellers can successfully rebrand without risking their accounts or performance. Always refer to the latest Shopee policies and consult with support if needed.