Shopee Keyword Setting Guide 2025: Boost Your Sales

Shopee Keyword Setting Guide is a critical component for improving product visibility and driving organic traffic on the platform. This guide provides a structured approach to keyword selection, optimization, and monitoring, based on real-world experiences of sellers who have successfully increased their sales through effective keyword strategies. The content follows the structure: problem scenario, underlying logic, solution, and pitfall avoidance, with practical examples and data comparisons.

Problem Scenario

• A seller in the home goods category noticed that their products were not appearing in search results despite high-quality images and competitive pricing.
• After analyzing the search trends, it became clear that the keywords used were too generic and not aligned with what customers were actually searching for.
• The seller struggled to understand how to choose the right keywords and optimize them effectively within the Shopee system.

Underlying Logic

• Keywords are the bridge between customer intent and product discovery on Shopee. Properly optimized keywords increase the likelihood of appearing in relevant searches.
• Shopee's algorithm prioritizes products with accurate and relevant keywords, which improves listing visibility and conversion rates.
• Effective keyword management also helps in tracking performance metrics such as click-through rate (CTR) and conversion rate (CR).

Solution

• Keyword Research: Use tools like Shopee's own Search Bar, Google Trends, and third-party platforms like Jungle Scout or Helium 10 to identify popular and low-competition keywords.
• Keyword Placement: Insert primary keywords in the product title, description, and bullet points. Avoid keyword stuffing, which can lead to penalties.
• Optimize Based on Performance: Monitor the performance of each keyword using Shopee Seller Central's Analytics section. Adjust or replace underperforming keywords regularly.

Case Study: Home Goods Seller

• A seller from Guangdong selling kitchenware initially used the keyword "kitchen tools" in their product titles. However, this was too broad and did not drive significant traffic.
• After conducting keyword research, they switched to more specific terms like "non-stick cooking pan" and "electric rice cooker." They also added long-tail keywords such as "healthy non-stick cookware."
• Within two months, the seller saw a 65% increase in clicks and a 40% improvement in conversion rates.

Step-by-Step Guide to Setting Keywords on Shopee

• Log in to Seller Central: Go to https://seller.shopee.com/.
• Navigate to Product Listing: Select “Product Management” and then “Add New Product.”
• Enter Product Title: Include your primary keyword at the beginning of the title, followed by brand and key features.
• Write Product Description: Incorporate secondary keywords naturally into the description, focusing on benefits and use cases.
• Add Bullet Points: Use bullet points to highlight key features and include additional keywords related to product functions.

Keyword Optimization Table

Keyword	Search Volume (Monthly)	Competition Level	CTR (Click-Through Rate)	Conversion Rate
kitchen tools	12,000	High	1.2%	1.8%
non-stick cooking pan	6,500	Medium	2.7%	3.5%
electric rice cooker	5,800	Low	3.1%	4.2%

Pitfall Avoidance