Amazon Store Registration Guide 2025

Registering an Amazon store is a critical first step for any seller looking to enter the global e-commerce market. This guide outlines the process, challenges, and best practices based on real-world experience, ensuring that sellers can navigate the registration process smoothly and avoid common pitfalls.

Problem Scenario: Incomplete or Incorrect Application

Many sellers rush through the registration process without fully understanding the requirements, leading to delays or rejections. For example, one Chinese electronics seller submitted an application with a company name mismatched with the bank statement, resulting in a 2-week delay in account activation.

• The application must include accurate business information, including legal entity type and tax identification numbers.
• All documents must match exactly (e.g., company name, address, and bank details).
• Failure to meet these requirements results in rejection or extended review times.

Underlying Logic: Amazon’s Compliance Focus

Amazon has tightened its compliance policies to prevent fraud and ensure marketplace integrity. According to the latest Amazon Seller Policy, all new accounts must provide verified business documentation. This includes:

• Business license or incorporation certificate
• Tax ID or VAT number
• Bank account proof of ownership

Sellers who fail to comply risk being banned from selling on Amazon.

Solution: Step-by-Step Registration Guide

To ensure a smooth registration process, follow these steps carefully:

1. Create a Seller Account: Go to Seller Central and click "Register Now."
2. Choose Your Selling Plan: Select either Professional or Individual plan based on your sales volume. The Professional plan costs $39.99/month and offers more features.
3. Provide Business Information: Enter your business name, address, and contact details. Ensure accuracy to avoid delays.
4. Upload Required Documents: Submit business license, tax ID, and bank statements. Use high-resolution images and ensure clarity.
5. Complete Verification: Amazon will verify your documents and may contact you for additional information.

Pitfall Avoidance: Common Mistakes to Watch Out For

Based on experience, here are some common mistakes and how to avoid them:

• Mismatched Documents: Always cross-check your business name, address, and tax ID across all submitted documents.
• Incorrect Bank Details: Ensure that the bank account used for payouts is registered under the same business name as your Amazon account.
• Unclear Document Scans: Use a document scanner or high-quality camera to capture clear images of your documents.
• Ignoring Local Regulations: Different countries have specific requirements. For example, EU sellers need a VAT number, while US sellers require an EIN.

Real-World Example: Successful Registration of a Chinese Apparel Seller

A Chinese clothing brand successfully registered on Amazon by following these steps:

• They prepared their business license, tax ID, and bank confirmation letter in advance.
• They ensured that all documents matched in terms of company name and address.
• They used a professional document scanner to submit clear images.
• They responded promptly to any verification requests from Amazon.

As a result, their account was approved within 3 days, and they were able to start listing products immediately.

FBA Setup and Additional Requirements

If you plan to use FBA (Fulfillment by Amazon), additional steps are required:

• Apply for FBA Eligibility: After your account is approved, go to "Inventory" > "Add a Product" > "Fulfillment by Amazon." Follow the prompts to apply.
• Prepare Shipment: Once approved, send your inventory to an Amazon fulfillment center. Track shipments using the FBA shipping tool in Seller Central.
• Comply with Packaging Standards: All FBA items must be properly packaged and labeled according to Amazon guidelines.