Amazon Store Certification Guide 2025

As a senior e-commerce operations expert with 5 years of experience in Amazon Global Selling, I have successfully managed multiple Best Seller products across various categories. This article provides a comprehensive guide to Amazon seller account certification, covering problem scenarios, underlying logic, solutions, and pitfalls to avoid. Each section includes real-world case studies from Chinese sellers, detailed platform policy references, and practical operational steps.

Problem Scenario: Incomplete or Incorrect Account Certification

A common issue among new sellers is submitting incomplete or incorrect information during the account certification process, leading to account suspension or delays in product listings. For example, a Chinese electronics seller attempted to list a smartwatch without providing a valid business license, resulting in a 7-day account suspension by Amazon.

• Failure to provide required documents such as business licenses, tax IDs, or bank statements.
• Mismatched information between the seller account and the registered business entity.
• Incorrect contact information or unverified phone numbers.

Underlying Logic: Why Amazon Enforces Strict Certification

Amazon enforces strict account certification to ensure compliance with legal regulations and protect both buyers and sellers. According to the latest Amazon Seller Policy (April 2024), all accounts must be fully verified before listing products. The verification process helps prevent fraud, counterfeit goods, and unauthorized selling activities.

• Amazon requires sellers to submit proof of identity, business registration, and banking details.
• The verification process is mandatory for all accounts, regardless of the product category.
• Sellers who fail to complete verification may face account restrictions or permanent suspension.

Solution: Step-by-Step Guide to Completing Account Certification

To successfully complete the certification process, follow these steps:

• Log in to Seller Central and navigate to Account Info > Your Account Details.
• Click on Update Business Info and fill in your company’s legal name, address, and other required fields.
• Upload the necessary documents, including:
• Business License
• Tax ID (e.g., VAT, EIN)
• Bank Statement or Proof of Bank Account
• Identity Verification (ID card or passport)
• Ensure that all information matches the details provided in the business registration.
• Submit the application and wait for Amazon’s confirmation, which usually takes 1–3 business days.

Case Study: Successful Certification of a Home & Kitchen Seller

A Chinese seller specializing in kitchenware successfully completed their account certification by following the above steps. They uploaded a valid business license, a US Tax ID (EIN), and a bank statement showing a verified USD account. Their account was approved within 24 hours, allowing them to launch over 50 new products immediately.

Document Type	Submission Date	Status
Business License	April 5, 2024	Approved
Tax ID (EIN)	April 6, 2024	Approved
Bank Statement	April 7, 2024	Approved

Pitfalls to Avoid: Common Mistakes in the Certification Process

Here are some common mistakes to avoid when completing the certification process:

• Using an outdated business license or one that does not match the registered business name.
• Uploading blurry or low-resolution images of documents.
• Failing to verify the phone number linked to the account, which can delay the approval process.
• Providing inconsistent information between the seller account and the business registration.

Conclusion

Proper account certification is essential for maintaining a compliant and successful Amazon seller account. By following the step-by-step guide, avoiding common pitfalls, and ensuring all documentation is accurate and up-to-date, sellers can avoid account suspensions and enjoy smoother operations