How to Change Region on TikTok in 2025

Changing the region on TikTok is a crucial step for sellers looking to expand their market reach and access new customer bases. This guide outlines the process, including key considerations, best practices, and potential pitfalls, based on real-world experiences and platform policies.

Problem Scenario

Many sellers face challenges when trying to change their TikTok region, especially when they want to target different markets or comply with local regulations. For instance, a Chinese seller who initially launched in Southeast Asia may want to shift focus to the Middle East due to higher demand for their product category.

• Regional restrictions on content visibility
• Different payment and tax requirements
• Compliance with local laws and platform policies

Underlying Logic

TikTok allows users to change their region, but this requires careful planning and adherence to platform guidelines. Sellers must understand how regional settings affect advertising, product listings, and user engagement. According to TikTok's official documentation (TikTok Business Platform Policy, 2024), sellers are responsible for ensuring that their content complies with the laws of the regions they operate in.

Solution Steps

To change your TikTok region, follow these steps:

• Log in to your TikTok Business account
• Navigate to Settings & Privacy > Account Settings > Region
• Select the desired country from the dropdown menu
• Confirm the change and wait for the update to take effect

This process typically takes up to 72 hours for the changes to be fully applied across all platforms.

Case Study: A Chinese Seller Expanding to the Middle East

A seller from Guangdong, China, successfully expanded their TikTok store to the UAE by changing their region. They followed TikTok's guidelines and ensured their product listings were tailored to local preferences, resulting in a 40% increase in sales within three months.

Region	Monthly Sales	Customer Engagement Rate
China	$15,000	8.2%
UAE	$21,000	12.5%

Pitfalls to Avoid

When changing regions, sellers should avoid common mistakes such as:

• Ignoring local regulations and legal requirements
• Failing to adjust product descriptions and images to fit cultural preferences
• Not updating payment methods and tax information for the new region

Conclusion

Changing your TikTok region can open up new opportunities for growth, but it requires careful planning and execution. By following the right steps and learning from successful case studies, sellers can navigate this process smoothly and effectively.